No.1 in google = 26% CTR

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A long time ago data was released that many of us take as read, this appears to be dated and wrong. It was believed that if you ranked no.1 in a search engine which was AOL (many extrapolated that as any search engine) you would get a 42% CTR so therefore 42% of any potential search traffic, times change and sponsored ads at the top of Google and many other factors will have had an effect on the potential CTR.

Results may differ by search & genre but for a few I rank no.1 in I wanted to see what the ctr actually was:
While Ranking No.1 through October for a couple of keywords on a site I decided to look closer.

Google ‘exact’ Search tool stats :
Keyword = 246,000

Actual traffic according to Google analytics I received:
Keyword = 64,035 visitors

At odds against the ‘old’ AOL CTR data set this works out at an actual CTR for position No.1 as:
Keyword = CTR 26%

Around 26% seems low so it may be just me and this could be something I need to improve on, SO if you rank no1 for your main keyword(s), please check them against the exact search traffic in the keyword tool and see what CTR you feel you are getting and report back, are you getting anywhere near 42% CTR for your no.1 position? I’d be interested to hear. Please make sure it’s a large dataset, ie a decent search volume and not for something like your own business/domain name.

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