Tuesday, July 21, 2009

Making money from classified sites.

I stumbled across an ingenious way to make money from a site last week and it’s something I plan to possibly try out and put into practice when I get a chance, if you already know about it then I apologise but it did seem rather a sneaky and clever way to generate income while on the face of it looking after your visitors interests so worth sharing.

It goes like this, you run a free classifieds website letting buyers and sellers list their ‘for sale’ and ‘wanted’ adverts in a niche, be it fish, dogs, birds, cars, music or whatever! It’s a free service and you want to keep it clean and user friendly but you also want to monetise the traffic without plastering Adsense everywhere!

The solution
You protect the privacy of your advertisers, aww bless :)
When people place adverts for unwanted goods or pets they have bred they may be wary about giving out their phone number, fear not, your classifieds site operates privacy protection so that their phone number is not actually displayed on the site, instead an 07096 number is displayed (in the UK), this number forwards calls on to the advertisers real phone number and costs £0.50 per minute generating shared revenue for the website owner.

The result
The website is clean, user friendly and free to use, more than that as detailed in the privacy policy all private numbers are hidden and a forwarding number is used to protect the users from spammers and canvassers obtaining their number. The website owner is on a revenue share, as long as the cost element of the phone call is NOT EXTORTIONATE and clearly stated, I think it’s a great way to monetise a service you can offer, generating income from premium phone numbers is not new and older than the internet but it seems to me a nice way of bringing them both together, indeed if you could find a well established high traffic classifieds website you could remove existing advertising and implement this and give a better user experience and make a good income from it buying it cheap on a multiple of it’s present income. Win win.


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